Market data

The NCV yearly collects data over the Dutch market and publishes these in the Annual Report, which can be ordered at the NCV. An English translation of the most important developments is available as a download.

Turnover
In 2010 the cosmetics market realised a growth of 1,3 percent. The main factors contributing to this growth were the success of many product introductions and product innovations.
The total consumer spending in 2010 amounts to 2.6 billion euros, which translates into spending 159 euros per capita.

The NCV is cautiously optimistic about the economic situation and expects people’s willingness to buy products to remain relatively high. The cosmetic industry is constantly launching new products that have extra benefits for consumers, and people will decide tot purchase specific concepts.

The submarkets
The Dutch market for cosmetics can be divided into ten submarkets. Skin Care is the largest one.

• Bath and Shower products
• Decorative Cosmetics
• Deodorant
• Fragrances
• Hair Care
• Skin Care
• Mouth (oral) Care
• Shaving Products
• Soap (in tablets & liquid)
• Sun cosmetics
• Various (foot care, talcum powder, moist baby wipes and intimate hygiene products)